SS601.com deleted the earlier news... I will be closing the comment box of this post until further notice. ^^
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Here's the news that I just tweeted and posted on the sidebar. Meet the new model of FaceShop... Kim Hyun Joong.
Thanks xiaochu for the translation of the news on Quainte501.
I'm happy that Hyun Joong is the new model of The Face Shop. I wonder if it's only in Korea or also outside of Korea. I remember BYJ first contract with The FaceShop, he only signed to be the model for Korean market then later on he signed up for Asian countries as well.
The Face Shop sales has been doing well since BYJ has became their image model. Sales has tripled. With Hyun Joong as it's model now, I'm pretty sure that he will continue to give The Face Shop great sales.
To add on to what I've written earlier... ^_^
I think the reason why Hyun Joong was selected as a model was because TFS management believes him as the next Hallyu star. It's not as if KE or BYJ insisted TFS to get KHJ. It is TFS management's prerogative to choose its model.
I think fans should be happy that TFS got KHJ to be their model because TFS is entrusting him to carry on what the other Hally stars had started. TFS will not put just any face in their ads as TFS has to insure their company’s position leading the domestic and overseas cosmetic market through their advertisement strategy with KHJ.
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07/27 [news] Kim HyunJoong becomes Bae YongJoon-standard CF Model
Credits : http://news.hankooki.com + SS601.com + (English Translation) xiaochu @ Quainte501.com
REPOST WITH FULL CREDITS ONLY
Signs exclusive contract with The Face Shop
Singer cum actor Kim HyunJoong became a Bae YongJoon-standard CF model.
According to beauty cosmetic industry, Kim HyunJoong recently signed an exclusive contract with The Face Shop. The Face Shop mainly uses the cream of the crop Hallyu stars as their models. They have used big Hallyu stars such as Bae YongJoon, Kwon SangWoo, Jeon JiHyun, Go SoYoung, etc. Because of that, there is a lot of attention in the beauty cosmetic industry on Kim HyunJoong’s contract this time.
The Face Shop is a major low-mid priced cosmetic brand which recorded sales of 257.1 billion won last year, what is even more eye-catching is that their export business to Asia regions. With this contract, it is analyzed that Kim HyunJoong will confirm his position in Asia.
Because this CF contract is the first modeling/endorsement contract for Kim HyunJoong after his move to Bae YongJoon’s company Key East, it has gained attention. After it was known that Kim HyunJoong signed a 1 year exclusive contract for over 500 million won, a top-A-grade contract, all eyes and ears in the CF industry are on Kim HyunJoong. Kim HyunJoong will start his endorsement in Autumn-Winter, and will be making official announcement on his modeling/endorsement contract next month.
With Kim HyunJoong signing contract with The Face Shop, many are curious if Bae YongJoon will be his partner in the CF. Even though Bae YongJoon’s endorsement contract has ended, depending on whether if there is a re-contract, he might be appearing in the CF with Kim HyunJoong.
Kim HyunJoong is currently in the midst of filming for MBC drama ‘Mischievous Kiss’.
26 comments:
Oh No, hope this is not happening!
so his contract with TM ended?
why FaceShop! oh my gosh!
Hyun Joong ah .. please continue with TM! You are TM!
saddest news (crossed finger that it would happen) of the day! T_T
Yeah,same question here.Is he through with TM ?
The Face Shop is an internationl cosmetic company with brands in US and more than 13 other contries. Only reknown hallyu actors/actress get to endose its products.
So, this is a VERY good news. He's been with TonyMoly for almost 5 years now. It's more of an idol endosement brand. It can't be compared with theFaceShop. Congrat Leader!
Seem like KE is moulding KHJ to be another BYJ???
There is already BYJ in the KR market, why is KHJ taking over the steps that BYJ had taken before?
We want is a REAL and ORGINAL KHJ and not a substitude of BYJ!!
If this is the plan of KE for KHJ, then is a absolute wrong move of KHJ...
Seriously, is KE going to market KHJ as another Bae Yong Joon??? We need an original KHJ, not a lookalike Bae Yong Joon.
I was pretty glad that KHJ joined KE because it seems that KE has the capability of marketing him better than DSP. However, from this news, it gives me a feel that KE has made him a betrayer to Tony Moly. Yes, this is a commerical world, anything can happen. But seriously, I have doubts in KE decision now..
my thoughts only.....
LOL!.. it's a commercial contract. KHJ has to move on to better product, better pay, better brand, to match with his image, and his career.
What's up with betrayer or such, it's too big of a word. lol!
Great deal, way to go HJL!
I am with you @10.38 and @10.40
Let KHJ be KHJ! the person he is to be and not BYJ! oh god, maybe being in KeyEast might not the best thing for him, if he is to be
mould into another person!
we definitely dont need and dont want another BYY (not a fan) and an sure his fans dont want that too!
Things not looking good as I thot it would be... definitely not a good move, so wat if its an international brand!!
Some of you guys are making me laugh...TheFaceShop is more known than TM because its international... and its good for his career.Where is everyone getting that KE is going to market KHJ as another BTJ?
Some of you guys are making me laugh...TheFaceShop is more known than TM because its international... and its good for his career.Where is everyone getting that KE is going to market KHJ as another BTJ?
Anonymous@10:46
I'm anonymous@10:40. Glad that you place a 'lol' at the start and back of your comments. Else, i would think you're trying to create a war with my thoughts.
I just like to say that i have nothing against KHJ. Is KE decision that i've doubts in.
Again, may i ask what makes you think that theFaceShop is a better product? better brand? :P
i agree with @10.40 and @10.52
it's good for his career and i think KY want to choose the best things for him,not try to make him becomes the second BYJ...
i am sure that he is still himself,he is still 4D leader of ss501 and he is still KIM HYUN JOONG..so,don't worry,be happy..^^
and..wow..500 million...really pround of him...he is very rich now..keke..congrat...^^
If it is a bigger company, bigger market, bigger pay, that's a step up. Good for KHJ!
Is TM going to retain KHJ if he is no longer successful? This is business.
More blessings KHJ!
So that is $420,000 USD. That's really good. Hopefully he knows how to save his money.
I have never heard of The Face Shop so I really don't know what to think. But I guess whatever is best for him I wish him success.
Loyalty only goes so far in the entertainment industry. The artist must think first and foremost what's in the best interest of him/her. Big opportunities only come when you are successful. However, no one can predict how long your success will last so you take advantage of what's currently offered to you. I think this is a great move for KHJ and Key East. The agency's main goal is to make KHJ an international Hallyu star and this is a step in the right direction.
alright... KHJLeader has every right to make his choices... and i hope that its always for the best... what is alarming though is how KE is "imaging" him as a younger BYJ.... KE is subtly influencing readers with this notion but seriously... BYJ is BYJ... KHJLeader is KHJLeader.... i just cringe at the idea that one day KHJ will lose his identity and be known as someone who rides on to BYJ's popularity
What makes the readers think Tony Moly have not international market value? Just because they started late?
Don't forget when KHJ at his low time, Tony Moly insisted to sign with KHJ...
Maybe loyalty just worth that much....
my same sentiments as 11:29 & 11:38
i really cringe at the thot that he be just another BYJ!
the subtleness of what KeyEast is doing is scary and horrifying, at least to me!
weather he remains to be the same HJLeader of double S need to be seen!
and yes, I guess royalty not worth alot nowadays! this is one part of HJL that slowly eroding! sad right!
totally agree with 11:38 and 11:42.
BYJ is BYJ and KHJ is KHJ...
It's impossible for KHJ to become BYJ because they are different. But it is possible for KHJ to be a top hallyu star like BYJ in the future.
Hallyu started with BYJ--so naturally he will be the standard.
KeyEast is not moulding him as the next BYJ but as the next big Hallyu Star. To be the next endorser of The Face Shop is a big step for him to be more recognized worldwide. So this is good news!
I am pretty sure that KHJ will make his own mark in the industry and KE will see to it that he hits that mark.
BYJ had stayed on top for MANY years--something that is not very common in Korea. Don't you want that to happen to KHJ? Have a little more faith with KeyEast--they know what they're doing.
Maybe for you to know how KE works, better research on BYJ's career. Know more about how KE started and how they became a big tree in the industry--it'll help you understand.
Congrat KHJ!!!
Why compare? All just started ... Do not hurry.
I have a feeling he is revived after a period of frozen
wait and wait like a true fan
totally agree with anonymous 12:25
i remember one interview with BYJ in the past when he was asked if he has plans of going to hollywood---he said he is satisfied to be Asia's BYJ and that someone else will make that hollywood mark not him.
What if KE is aiming that mark to KHJ? An international endorsement is just a start. We should be glad.
OMG..!!.. Lol some of us are way too sensitive. This is commercial contract. It's about money, image, and reputation. There's no loyalty in this type of business.
Since when KHJ become BYJ for signing a contract for cosmetic?
"1 year exclusive contract for over 500 million won"
that is great, it seems like KE is really taking care of him financially...
i realli think it was a bold and smart career move for him in KE..
this mean that before he will be drafted to the military he will have served all his time in doing work...
ACTING, FANMEETING, Meeting some other stars (shun) ENDORSEMENTS...!!!
wow KE is really giving him the big Guns
Everbody~☆It becomes calm.
It has not contracted yet.
⇒http://kr.news.yahoo.com/service/news/shellview.htm?articleid=20100727121231718e7&linkid=4&newssetid=1352
To Anonymous 11:38 AM, LoLs at what you say, it should be said the other way round: when TM is at its low time, KHJ agreed to sign with them. 5 years ago, TM is an unknown brand and it is Hyun Joong who make it the TM it is today. That's how KHJ is crowned as the magical CF model/endorse.
loyalty? 5 years isn't enough for what called loyalty? so KHJ has to stay with TM for the whole of his life to be called loyal? I think it's kinda innocent to speak of loyalty here, common, it's doing business in the entertainment world. let me ask you this, assuming you've worked for company A for 5 years. Either there is a matter with company A or not, company B offers you better conditions. You move to company B and a bunch of ppl point at your face saying you're a betrayal. That's it!
Just because he signs a endorse contract, he can become BYJ huh? That's kinda funny. Maybe the media has made up things in a way like KHJ-next BYJ, little BYJ or so. Thus, some people get the doctrines and form unreasonable judgment at every news. What KE has done other than promoting him the proper way an artist should be promoted.
Really fed up with criticisms these days.
KHJ is not BYJ and BYJ is not KHJ. Am very sure they are smart and experienced enough to know that. And i do not think KE needs to market KHJ as BYJ.Just because he's endorsing faceshop? guess business is also about relatioinships...let's not be too quick to judge.
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