New Lotte DF Photo of Hyun Joong

Looks like Lotte DFS has updated its ad site and have some new photos. And this is just one photo of Hyun Joong that I am shoving here.There are few more from the site but they used the 'curly top' pix. You may check some of the pop up ads on the site by clicking HERE.


Thanks to veggiedelight for the photo from hyunjoongchina.

[Article] Kim Hyun Joong and other Top Stars to model for Lotte DFS

I'm so glad that Hyun Joong is part of this as Lotte DFS only signs up top stars to be part of their ad. I remember for several years Bae Yong Joon's photos were always on display at Lotte DFS and has been an endorser of quite a lot of Lotte products.

Here's the article about Lotte DFS signing up top stars that i lifted from AKP.

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“Lotte Duty-Free Shop” signs a new line of top stars
courtesy of VITALSIGN / AllKPop



“Lotte Duty-Free Shop” has selected a slew of new models for their brand in addition to their current models, Song Seung Hun, Rain, Choi Ji Woo, and JYJ!

Their first line of models represent the first generation of the Hallyu wave, and in an effort to keep up with the trends of the current wave, Lotte Duty-Free has added Kim Hyun Joong, 2PM, Jang Geun Suk, Hyun Bin, and others to expand their marketing potential.

While most brands hold two to three models, Lotte Duty-Free is unique in that it holds a whopping nine teams, with 16 models in total.

Director Kim Ju Nam of Lotte’s marketing team explained, “The reason we are signing on such mammoth stars is not simply for our sales. Lotte’s star marketing emphasizes the creation of new content. Our aim is to expand Korea’s tourism industry through enter’tour’ment marketing, a combination of the tourism industry and the entertainment industry.”

The new line of models will be singing the brand’s theme song, “So I’m Loving You.” Additionally, they will also be participating in a variety of different events such as fan meetings, star relays, and talk shows.

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And here are photos of Hyun Joong which I lifted from Naver. You may read 'Kim Hyun-joong to model for Lotte Duty Free Shop' article from 10Asia HERE.

[Pix] Hyun Joong Lotte Duty Free Shop Wallies

Hmm, with photos of Hyun Joong being included in the wallpapers section of Lotte Dury Free Shop website, I wonder if soon we will be seeing more photos of him on the walls, posts and billboards of Lotte DFS like other hallyu stars.

Here are two new images of Hyun Joong posted on Lotte DFS maganize/wallpaper section of their website. Much thanks to hyuniversal0606 for tweeting these photos. If you want to grab higher resolution of these photos, you may click HERE.