Wednesday, April 06, 2011

[Article] Kim Hyun Joong and other Top Stars to model for Lotte DFS

I'm so glad that Hyun Joong is part of this as Lotte DFS only signs up top stars to be part of their ad. I remember for several years Bae Yong Joon's photos were always on display at Lotte DFS and has been an endorser of quite a lot of Lotte products.

Here's the article about Lotte DFS signing up top stars that i lifted from AKP.


“Lotte Duty-Free Shop” signs a new line of top stars
courtesy of VITALSIGN / AllKPop

“Lotte Duty-Free Shop” has selected a slew of new models for their brand in addition to their current models, Song Seung Hun, Rain, Choi Ji Woo, and JYJ!

Their first line of models represent the first generation of the Hallyu wave, and in an effort to keep up with the trends of the current wave, Lotte Duty-Free has added Kim Hyun Joong, 2PM, Jang Geun Suk, Hyun Bin, and others to expand their marketing potential.

While most brands hold two to three models, Lotte Duty-Free is unique in that it holds a whopping nine teams, with 16 models in total.

Director Kim Ju Nam of Lotte’s marketing team explained, “The reason we are signing on such mammoth stars is not simply for our sales. Lotte’s star marketing emphasizes the creation of new content. Our aim is to expand Korea’s tourism industry through enter’tour’ment marketing, a combination of the tourism industry and the entertainment industry.”

The new line of models will be singing the brand’s theme song, “So I’m Loving You.” Additionally, they will also be participating in a variety of different events such as fan meetings, star relays, and talk shows.


And here are photos of Hyun Joong which I lifted from Naver. You may read 'Kim Hyun-joong to model for Lotte Duty Free Shop' article from 10Asia HERE.


Anonymous said...

YES!!! Thank goodness! This hairstyle isn't too bad. I was wincing when I first saw the first pic of him and JGS. Please coordi-noona,have mercy on both darling KHJ and us, his fans, LOL!

Anonymous said...

I'm happy to read the news.
Kim Hyun Joong is one of A stars in Korean.
I'm proud of you.

Anonymous said...

he's so pretty.

Anonymous said...

Goshh... isn't he beautiful! I feel ugly whenever i see this boy's pictures.

Anonymous said...

At last 2 photos that do him justice! He is just so gorgeous. He really stands out even among these other top stars.

FaithQuah said...

Hyun joong is handsome naturally,that's why natural style hairstyle will add more to his appearance but not heavy permed hairstyle. I dont like this hairstyle:( even during the football game he looked much more better. However I'm his fan; will always support him^^

Anonymous said...

I just don't see how anyone even notices the hair. I can't get past his face long enough to even know what hairstyle he has! lol

Anonymous said...

he's so hot in here hhahahaha")