my two cents on yj being the new face of TFS

glad to read different reactions about yong joon's contract with The FaceShop [at soompi and other blogs including anti byj]. the change of model will be a test whether TFS has already established its customers base purely on its product or solely dependent on its model for its sales. anyways, can't say much yet of the product since i've only tried using the product when i bought something for myself when i was in korea during my last visit.

honestly, my initial reaction to the news was a bit surprised. never thought that yong joon would agree to endorse TFS. but upon learning that TFS theme for 2008 is Save Nature or something to do with the environment i thought that he might have considered this. while driving home, i remember one article from an interview with one of yong joon's managers talking about ecology/environment that yong joon wants to get involved with. this article if i'm not mistaken came out this month or late last month.

this is only my hunch, but i think that the endorsement might have something to do with helping the environment or a deal for a good cause [hee, this is only my thought so don't shoot me if i'm wrong].

remember the avon lipstick and the other lipstick [KohGenDo] that he endorsed made by his friend? for Avon, 70 yen for every purchase of avon lipstick went to the breast cancer victims and that 80,000,000 yen was donated. while KohGenDo lipstick's part of the profit was donated to the vaccination of the children all over the world under the authorization of NPO (non profit organization) Japanese vaccination committee (JVC).

correct me if i'm wrong, but i don't remember yong joon endorsing any beauty product that does not involve giving part of the proceeds for a good cause. this could be one if i'm wrong.

my two cents...