Here's the news as translated by suehan on BYJ's Quilt. Thank so much suehan!
[Ilgan Sports]Bae Yong Joon made a contract with The Face Shop as a model instead of Kwon Sang Woo
JES, Reporter Kim In Goo, 2008.09.30 08:32
Bae Yong Joon made a contract with The Face Shop, a cosmetic brand, as a model. Something that Kwon Sang Woo has been doing for a long time.The Face Shop (CEO, Song Ki Ryong) said on the 30th that ‘We made a sudden contract with Hallyu star, Bae Yong Joon as a new male model.’ The term of the contract lasts one year and the endorsement deal is the highest amount in the industry.
Bae Yong Joon will appear for the ads of the fifth anniversary of The Face Shop in November. The Conti and time of the filming is confidential for the present.
The CEO of The Face Shop, Song Ki Ryong said, ‘The reason that we selected him as a model was because he has a big influence as a Hallyu star, and he gives a great image from his established acting ability and intensive self-management. We expect to insure our company’s position leading the domestic and overseas cosmetic market through the advertisement strategy with Bae Yong Joon.’
Lee Bo Young, a present model, and partner with Kwon Sang Woo will continue to be a model.
Reporter, Kim In Goo [clark@joongang.co.kr]
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