[Article] TFS CF Details

here are two articles translated and posted by joanne on byj's quilt in connection with the new ad that The Face Shop is release on November 8 with Yong Joon as their model for their 5th anniversary. ^^

the following were posted by
Kwon Ohkyeong on the Talk Box of BYJ's official home
translated to English by Joanne on BYJ's Quilt

BYJ, revealed his singing talent for the first time in CF
[Prime Economy]11/4/08 09:10:32




BYJ, new exclusive model for The Face Shop (CEO Song Kiryeong, www.thefaceshop.com), showed pure charm of humming a song while playing a guitar in assimilation to the nature in a TV CF 'to celebrate 5th anniversary for launching The Face Shop'. The CF in this time is further more attracting attention as BYJ showed appearance of singing song for the first time in broadcasting. (We, BYJ family know that this is not an exactly a correct statement.) The CF was hot at the Taekwanryeong Dairy Farm in Pyeongchang, Kangwon Province in the middle third of the last month, and will be aired from coming 8.

BYJ showed his singing talent, that he had been hiding all the while, in the TV CF in this time. (BYJ) delivered beauty of Naturalism in a song, as he played a guitar and song "Natural story~ The Face Shop~', the Jingle of The Face Shopsm in a hut built in a green hill in the Taekwanryeong Dairy Farm to incorporate the nature of only The Face Shop. The CF has concept to emphasize Naturalism cosmetics met in over 7000 world-wide stores with main copy of "This song, having made you beautiful, will beautify the world", after BYJ sings the jingle.

Although BYJ, telling that he had not shown his singing talent in private occasion as well as in broadcasting of course until now, felt embarrassed to sing at first, as the filming became ripened, he sang with artless natural voice while playing guitar, showing an appearance of doing all his best until the end.

The hut that appeared as a space for BYJ to sing a song, was specially produced for the filming. The wooden hut was leisurely standing in a serene prairie, creating atmosphere of watching a scene in fairy tale. BYJ told, "Although I worried a little at first if appearance of singing a song might be awkward, I was able to sing a song comfortably as the atmophere of the hut was very good," and "Because it was a filming where the song went along with beautiful sceneray, I feel like that it will, personally, be in my memory for a long time."During the CF filming in this time, popularity of Hallyu star BYJ would not cool down. When the CF filming began, the appearance the tourists wanted to see was not a local sceneary but BYJ. Many students and married women as well as Japanese fans, who visited the Taekwanryeong Dairy Farm, a famous tourist spot, stopped the tour buses in the middle and would not leave the filming site as they watched BYJ. As tourists would not get on buses although the buses were in situation to depart to next tourist spots in theri tour itinerary, there even happened odd scenes of travel guides going around requesting tourists that they must depart.

BYJ reponded with bright smile for domestic and foreign fans who focused their camera lenses on himself rather than green Taekwanryeong Dairy Farm, presenting them unforgetable time of memory. In front of fans, who were watching each and every movement of himself, BYJ finished filming, absorbed in beauty presented by pastoral scenaries, as he spread his arms all the way toward sky and walked around green grass covered ground as if he enjoyed travel.

BYJ told his thoughts, "As it was the first CF filming since I became the model for The Face Shop, I was fluttering and had big sense of expectation," and "Thanks to the filming against cool autumn breeze, clean air, and green nature, getting out of Seoul, I was able to work pleasantly with a little more comfortable heart.''

Reported by Park Kwangseon, ksparket@empal.com
Copyright ⓒ Prime Economy (http://www.newsprime.co.kr)

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BYJ. topic of talks as he played guitar and sang a song in a cosmetic CF
[JES]11/4/08 09:54




omit...

However, this is not in fact the first time that BYJ performed singing action in CF After he made a debut in 1994 with drama 'Salut d'Amour', he acted sining a song in an innerwear commercial film. The concept was singing a song while playing a piano as he slightly exposed underwear through fluttering shirts. If one thinks about present 'Yon-sama' BYJ, it was a very fresh period. The new CF will be aired from 8.

Reported by Kim Ingoo,clark@joongang.co.kr
Copyright (c) JES

Photo offered by The Face Shop