Anyway, here are some good news about Yong Joon's business, his book and a press conference after 4 years in Seoul. [Yahoo!]
First news : BYJ and Hallyu Wave
Korean to English translation by Joanne Posted on the news section of BYJ's Quilt
Why BYJ drives on without stop even when 'Hallyu(Korean Current)' became 'cold current'
Pioneers diverse business domains by thorough self control
[Sports World]8/17/09 08:15
Amid shrinking 'Hallyu' along with world wide market slow down,BYJ, the representative star of the 'Hallyu' alone is driving on without stop.
The Key East, general entertainment company BYJ founded, announced on 16 in its reporting material that it achieved net profit at 950 million won for the first half in this year alone. The Key East merged the DA, a company listed in Japanese stock market in the first half in this year, rising up as its biggest stock holder.
The Key East plans to progress diverse businesses for profit in this year also with above as its base. FIrst, BYJ will get out in full scale to inform excellent Korean culture and contents, starting with publication of photographic travel essay 'Travel left to explore Beauty of Korea' in September.
In particular, (BOF) plans to perform unique business of managing masters in each field, who appear in this book.. By attending 100,000 people sized large scale event in Tokyo Dome in Japan on September 29~30, he plans to put efforts to promote 'Animation WLS' with Choi Jiwoo, and to inform Korean culture and tradition. Thanks to that, Key East is expecting growth in sales in this year.
Mr. Kim Kihong, CEO at the Key East told, "Because pretty much amount of sales of Key East in 2009 is planned to occur in the second half of the year along with large scale even in September, we expect more profit in the future."
However, the Hallyu is generally in stagnant status at present. The interest in the Hallyu is not as good as what it was previously, and there are no production companies who had profit from exporting dramas. What is the reason for BYJ, who became the first beneficiary of the Hallyu hot wind with KBS drama 'WLS', to have growing trend repeatedly, despite depressed Hallyu itself like these.
First of all, one can mention thorough self management as a businessman that BYJ has. BYJ is famous as an entertainer who always wakes up early, does not drink, and manage his time well. Such an self management can be a strong merit as a businessman. BYJ was born again as a businessman by thoroughness through self management like that in addition to image as Hallyu star.
Also, BYJ, not staying only as hallyu star, has been showing greatness of applying in business making the most of that. BYJ opened a traditional Korean restaurant 'Gosireh' in Tokyo, the Capital City in Japan, where he is gathering the highest popularity. It is the end product created by his ideal of showing treaditional Korean cuisine in a reataurant which is run by Hallyu star. With such application ability, BYJ pioneered diverse business domains, and created profitability.
In this way, BYJ raised his own company the best Hallyu business today, with ceaseless challenges and pioneering spirit, not being satisfied with his own position. Even analysis came out that such success of BYJ can become the solution for the stagnant Hallyu.
A source at a drama production company told, "Frankly, the Hallyu could not create profitable business model as it is in the state full of bubble all along," and "In that context, BYJ's business model is worth to be referred to. We have to develope products with further derivational ability on the basis of BYJ model, which is profitable at the same time it properly inform Korean culture."
Reported by Han Joonho,tongil77@sportsworldi.com
Copyright ⓒ Sports World & Sportsworldi.com.
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Second news : PressCon in September after 4 years
Korean to English translation by Joanne posted on the news section of BYJ's Quilt
[EXCLUSIVE] BYJ to hold press conference in Korea in 4 years, over 500 news reporting crew to swarm in
Newsen8/17/09 08:46:22
Hallyu star BYJ will hold an official press conference in Korea in coming middle of September.
Official press conference in Korea by BYJ, who rarely shows up his appearance, is in no less than 4 years.
BYJ, who attended production announcement meeting at the time of film 'Oe Chool (April Snow)' that released in September 2005, is to meet domestic and foreign reporters in 4 years. The press conference in this time will be for both commemoration meeting for the publication of a travel essay 'Travel left to explore Beauty of Korea', which will be published in coming September, and production announcement meeting for the book. The 'Travel left to explore Beauty of Korea' will be published at the same time in Korea and Japan in coming middle of September.
A source at the BOF, BYJ's agency' told, "In coming middle of September, we will hold an official press conference in relation with the publication of the book at the Seoul Central Museum. It seems that there will swarm over 500 including over 200 domesting news reporting crews and over 300 overseas news crews from Japan, China, Hong Kong, etc."
BYJ did not have an occcasion for official meeting with reporters, as production anouncement meeting was not held at the time for MBC drama 'TWSSG', which ended broadcasting in high popularity in December 2007.
The occasion when BYJ had officially met domestic reporters was only when he had friendly chat with 13 domestic reporters in a waiting room at the time of 'TWSSG' promtion held in Osaka, Japan, in May 2008.
BYJ had held press conference several times in Japan. At the time when he had 'TWSSG' promotion in June 2008, he held an official press conference with Japanese reporters.
Also, BYJ will attend an event, where 100,000 audience will participate in, at the Tokyo Dome in downtown Tokyo, Japan, on September 29 and 30, and deliver Korean tradition and culture.
On the other hand, BYJ will get out to a full scale activity to inform excellent culture and contents of Korea, beginning with publication of the photographic travel essay ''Travel left to explore Beauty of Korea', which he will publish after preparation period for over one year and 6 months.
On the other hand, The Key East (CEO Kim Kihong www.keyeast.co.kr), a subsidiary of BOF, BYJ's agency, having achieved net profit at 950 million won for first half in this year, announced that it will accelerate itself to realize the same profit in the second half, as in the first half, with full-scale export of Korean culture.
Recently, the Key East has been getting heated interest from people in the business as it realized net profit at 950 million won for the half year in this year as the largest share holder at DA, a company listed in stock market in Japan. The greater expecation is given to Key East's activity from now on, as it will perform full-scale businesses that are expected to create profit in the latter half in the year, not only the profit resulting from merger with DA.
Also, the Key East plans to start in full scale the management business of respected and talented Korean masters, leaping beyond artists, such as actors and singers, with the publication of the 'Travel left to explore Beauty of Korea' as a momentum.
The Key East plans to pioneer a new blue ocean with novel business of managing masters who are introduced in the 'Travel left to explore Beauty of Korea'.
First, they are progressing business for informing Korean culture and tradition in Asia by exhibition of publication of works by the masters in the latter half in this year. Also, they plan to offer high quality tour products for experiencing to overseas tourists, so that they can personally experience out of the book the masters, locations, sceneries, and culture of Korea that were introduced in the book.
reported by Lee Jaehwan,star@newsen.com
copyrightⓒ Newsen.
http://www.newsen.com/news_view.php?uid=200908170846091001
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Third news : This news was lifted from Korean Times. It talks about KeyEast profit for the first half of the year. Bae Yong Joon is the major stockholder of KE where Boundaries of Forest and his other businesses are in its umbrella.Bae Yong Joon Worth W9.5 Billion
By Lee Hyo-won
Staff Reporter
Hallyu star Bae Yong-joon is taking the lead in exporting Korean cultural content through a new book and other projects.
Keyeast, the firm specializing in cultural content of which Bae is a major stockholder, revealed Friday on its Web site (www.keyeast.co.kr) that profits in the first half of the year amounted to 9.5 billion won.
In May, the firm became the largest stockholder of Digital Adventure (DA), a Japanese digital contents distribution company, and the merge will make way for more lucrative business developments in Japan in the latter half of the year.
In September, Bae will publish a photo essay in Korea and Japan introducing beautiful travel sites around the country.
The 36-year-old actor will hold a large-scale event inviting some 100,000 fans from all over Asia including China, Hong Kong, Taiwan and Singapore on Sep. 29 and 30 at the Tokyo Dome. His "Winter Sonata’’ co-star Choi Ji-woo will join him to promote an animated version of their hit TV series, which is slated to air in Japan in October. The event will also showcase various cultural and traditional themes.
Keyeast also plans to support craftsmen of the Korean traditional arts through exhibitions and publications.
"The majority of Keyeast’s 2009 profits are expected to come from the September showcase,’’ said Kim Ki-hong, CEO of Keyeast, in a press release.
hyowlee@koreatimes.co.kr
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