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According to the article from Newsen, this is the first time that Le Coq have chosen to have Korean artists as their official model and spokesperson. SS501 was chosen as their official model because of their unique characteristics and strong personality that fits the image of the brand.
A representative from Le Coq Sportif said, "All the members each have their individual charm, including Kim Hyun Joong's lazy yet unique charisma. This fits our brand's orientation very well." In addition, "They're not only Korea's best looking boys, they also have an unique fashion sense, so we look forward to SS501 bringing a different sense of style to our brand." [Thanks to SS5014Ever @ Quainte.com]
To read the complete translated article click here.
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